市场营销分析
部分网络
概述
The Master of Science in 市场营销分析 provides you with both broad and deep technical skills in 市场营销分析 as marketing positions continue to evolve into a technical role within an organization.
The 市场营销分析 Master's degree emphasizes the quantitative and analytical side of marketing managerial decision-making and provides breadth of coverage to include advanced data management and other business analytics foundations. The degree thoroughly trains you in use of business analytics to power data-driven, 以客户为中心的决策. This program is also offered as a 4+1 accelerated program.
Through our curriculum, you will acquire techniques that improve marketing decisions. This program is designed to provide a deep dive into advanced marketing analytics topics (advanced tools and analyses, 品牌管理, 数字营销, sales forecasting) as well as a wide coverage of business analytics space: advanced business data management, 数据科学编程, 最新的平台, 数据可视化, 等. with some room for customization to fit your individual needs. The curriculum covers a wide range of technologies and tools, 包括R, Python, 表, IBM SPSS统计, ForecastX, SQL, Machine Learning and AI using AWS and Google platforms, as well as 数字营销 tools such as Google Analytics and SEO and SEM programs.
This program is a STEM designated degree program, which offers additional benefits for students, including potential grant funded opportunities and, 面向国际学生, 延长OPT学习选项.
We will begin accepting applications for Fall 2025 term in September 1st, 2024, until May 1st, 2025. Early applications (before March, 2025) are strongly encouraged.
骄傲点
The 市场营销分析 program is the second of its kind in Illinois and one of only 16 in the nation.
研究生导师
Dr. 猪Ishida-Lambert
(309) 438-3261
州农场营业厅323
安排参观
Discover what life as an 伊利诺斯州 graduate student is like.
如何申请
大学入学要求
申请本课程的学生必须:
- have earned a four-year bachelor's degree or its equivalent from a college or university that is accredited by the appropriate regional accrediting association, 或者在一学年之内完成
- present unofficial transcripts from each college or university other than 伊利诺斯州 at which graduate, 本科, 或者获得非学位学分. The unofficial transcript should be easily readable and clearly indicate degree(s) awarded, 每学期的课程及成绩. If accepted, official transcripts can be emailed from the university to 研究生招生@IllinoisState.edu or mailed in a sealed envelope to: 伊利诺斯州 University, 研究生院, 209 Hovey Hall, Campus Box 4040, Normal, IL 61790-4040.
- have had 本科 training in business and/or have been employed at least one year in a business enterprise.
International students can learn more about specific application requirements by visiting the 招生办公室.
其他入学要求
To be considered for this program, you must meet the following criteria.
平均绩点
至少要有3.0 平均绩点 for the last 60 hours of 本科 work (approximately the junior and senior years) or have a minimum 3.0 平均绩点 for all graduate-level coursework, if applicable.
重新开始
Please provide an updated resume to the application.
推荐信
提交 the names and email addresses of two references for letters of recommendation within the online application.
文章
提交 an essay that includes the following information:
- Your professional goals and how the marketing analytics degree will help you achieve them
- An explanation of what you gained professionally and/or personally from the experiences detailed in your resume (1 -2 paragraphs)
GMAT考试
GMAT考试 (or GRE scores) are only required if your last 60 hour 本科 平均绩点 or graduate 平均绩点 (minimum of 9 hours) is less than 3.0.
英语水平(国际学生)
International students must meet the minimum English proficiency scores set by the University: TOEFL score of at least 79, 雅思成绩6分.5分或多邻国得分105分.
申请的最后期限
- 学期:5月1日
- 春季学期学期-不接受春季入学
- 夏季学期学期-没有夏季入学
研究生助教奖学金
研究生 assistantships are not offered by the Department of 市场营销 for this master’s degree program.
The University provides graduate assistantships as a means of financial support. They are intended as a way to facilitate a student's progress to degree while providing important professional development.
资格
To be eligible for an assistantship a student must, generally,
- be admitted unconditionally as a degree-seeking student into a graduate academic program, or have a minimum of 120 本科 hours if in an integrated degree program
- 信誉良好
- be enrolled full-time (typically at least 9 credit hours during the fall or spring semesters, or at least 6 hours during the summer session).
好处
研究生助理收到
- monthly wages paid in the form of either a stipend or an hourly wage
- a waiver for 100% of tuition during a semester of appointment
- a waiver for up to 12 credit hours of tuition for the summer term immediately following a fall or spring appointment
成本 & 资金
看到 学生账户 有关学杂费的信息. 资金 for graduate students is available from several different sources. 学生 who have been admitted from contiguous states including Iowa, 印第安纳州, 肯塔基州, 密歇根, 密苏里州, 威斯康星州将收取州内学费.
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